Before your favorite Shock Top was Shock Top, it was a seasonal brew called “Spring Heat Spiced Wheat”. Using proprietary wheat and brewed with every ounce of our passion, this quirky, quality beer won gold and bronze in the ’06 & ’07 North America Beer Awards for best Belgian White. That’s right: we shocked the beer world.
We knew we had brewed something special and that this unfiltered, award-winning taste deserved to be shared. So we changed the name to match its shockingly refreshing taste and Shock Top was born.
We’ve since grown past our signature Belgian White to include a variety of beers full of unexpected flavors. Explore our Shock Top varieties for yourself and discover your new favorites.
We believe in the unfiltered life. Getting your hands dirty, going on adventures or just exploring what the world has to offer. That’s a life worth living. And because beer, like life, is best when you keep all the flavorful bits in, we brew Shock Top unfiltered to create a beer worth sharing.
The Unfiltered Brand
Being unfiltered requires doing things in an unconventional way, like creating unique edible sampling cups and attending adventure races. However, Shock Top doesn’t stop there. We keep that unexpected spirit going by creating a unique family of beer flavors that explore every taste and are a perfect complement to a truly adventurous lifestyle. So grab a Shock Top, start exploring, and Live A Life Full Of Flavor.