THIS IS MEXICANIDAD
“Mexicanidad” is about bringing Mexican culture, traditions and values to life. It’s about praising our collective achievements. Even though “Mexicanidad” represents Mexico, it is inclusive. It opens the door to everyone who wants to participate, no matter where they come from. It’s even about celebrating death with joy, colors and ornaments. Celebrating is what defines us. Estrella Jalisco is the brand of “Mexicanidad” because it re-awakens Mexican traditions and invites everyone to participate.
A SYMBOL OF OUR HERITAGE
What best encapsulates this brand is our powerful symbol: the eagle on the left and snake on the right; both are emblematic Mexican animals. The old Aztec history talks about the time when an eagle was found sitting on the top of a cactus, eating a snake. At that moment, they knew that their search was over, they found the promised land known as Mexico City; a land whose flag also displays the images of an eagle and snake.
JALISCO IS MEXICO
Estrella Jalisco is one of the largest brands in Mexico and was first brewed in Guadalajara, Jalisco in 1910. Jalisco is one of the largest states in Mexico, located in western Mexico. It is known also as the cultural capital of the country. Some of the most iconic Mexican traditions and symbols originate from there: Mariachis, ranchera music, a famous dance known as “Jarabe Tapatío”, renowned crafting techniques, and “charrería” or rodeo. That’s why the old expression says, “Jalisco is Mexico”.
Estrella Jalisco, a 4.00% ABV pilsner, pours with a pale-crystal golden yellow color and has a refreshingly light flavor.
Everything that has been made through the generations and learned from our parents is our heritage. Estrella Jalisco awakens the interest of Mexicans about the generational treasures of their land such as different traditional crafting techniques: “grabado” (woodcarving), “bordado” (embroidering), “papel picado” (chopped paper), “cuero piteado” (leatherwork), Talavera pottery, and Huichol art from Nayarit.
There is nothing more important than being authentic and proud of your origins. That’s why Estrella Jalisco exists in the first place, to awaken the pride of Mexican culture and celebrate its authenticity. We invite everyone to celebrate with us by raising a glass to pure “Mexicanidad” with Estrella Jalisco.
If there’s one truth about us, it’s that we do a great job by keeping our traditions alive. We’re always celebrating them, dressing with our colors, paying respect to our ancestors, dancing and singing our culture. All of this together, combined with the flavors and tastes of our beer, make for true traditions worth celebrating.