Bud Light

Bud LightIn April 1982, Budweiser Light was introduced nationally into the burgeoning light beer market and promoted as an extension of its namesake’s quality and heritage. Marketing played a key role in Bud Light’s introduction; the first advertising theme, “Bring out your Best,” focused on the classic Budweiser Clydesdales. In 1994, Bud Light became the number one favorite light beer in the United States thanks in part to popular slogans like “Make it a Bud Light.”