SEPTEMBER 3, 2017- idrink STEPS ONTO THE WORLD STAGE TO BECOME THE OFFICIAL WATER OF CLIF BAR CROSSVEGAS 2017
Produced by Watts Marketing, Clif Bar CrossVegas kicked off in Las Vegas in 2007, and has become the top international cyclocross event outside of Europe, with competitors from over a dozen countries. This week Watts Marketing and idrink announced their partnership for 2017 with designation of idrink as “official water of CrossVegas.”
idrink COO, Nick Pargaz, said, “We are pumped and ready to hydrate the thousands of elite cyclists, VIP guests, media, and volunteers at CrossVegas.”
President, Mariah Fineman, shared Mr. Pargaz’s sentiment and added, “It seems fitting that idrink is the official water for CrossVegas. idrink Multi Vitamin water and CrossVegas are both local, and have received unparalleled community support. We wish all of the world-class racers well as they navigate the grueling course, and know that they will benefit from the rapid cellular hydration that idrink provides.”
Race Director Brook Watts commented, “Every athletic effort requires proper hydration and cyclocross in a climate like Las Vegas may be the ultimate test. The unique formulation of idrink promises to keep the athletes, staff and guests at CrossVegas performing at the highest level.”
Competitors are encouraged to hydrate with idrink prior to the race. idrink is available in over 500 convenience stores in Las Vegas, including Terrible Herbst, Pit Stop, and Get N Go.
CLIF BAR CROSSVEGAS 2017
DESERT BREEZE SOCCER COMPLEX
SEPTEMBER 20, 2017 (WEDNESDAY)
GATES OPEN AT 2 P.M.