NEW YORK, (Sept. 18, 2015) – As one of the world’s most recognized beer brands, Budweiser has long led the beer industry in promoting alcohol responsibility. To commemorate Global Be(er) Responsible Day on Sept. 18, the brand is taking its efforts a step further by asking beer drinkers to always ‘Make A Plan To Make It Home.’ The King of Beers, with the help of Anheuser-Busch employees and wholesalers, will canvass communities in cities nationwide to deliver this important message, encouraging adults to plan ahead for a safe ride home, every time they go out.
“Our work to brew great beer and encourage responsible consumption never stops,” said Brian Perkins, vice president, Budweiser. “Whether it’s getting a cab, calling a friend or taking public transportation, there are a number of ways to plan ahead and make it home safely.”
To help broadly spread the importance of responsible drinking and planning ahead, Budweiser will release a new spot encouraging beer drinkers to Make A Plan To Make It Home. The video shares Budweiser’s message in a compelling and bold way, incorporating the confident tone of America’s No. 1 full-flavored lager.
Additionally, Anheuser-Busch employees and wholesalers will personally deliver this message leading up to and on Global Be(er) Responsible Day in cities nationwide:
- New York City – Employees will distribute up to 10,000 cards this Friday, Sept. 18 between 10:00 a.m. and 4:00 p.m. in Times Square to adults 21+, letting them know that Budweiser is providing free rides courtesy of Uber. The free half-hour rides can be redeemed Friday and Saturday from 4 to 11:59 p.m. and Sunday 2:00-9:59 p.m., helping make it home safely. Users will be given instructions on how to unlock the locations of Budweiser-branded Uber SUVs throughout the city. Teams will also be on site to invite adult consumers to take photos of fun and unconventional ways to make it home safe that will appear on a Times Square video board.
- St. Louis – In partnership with The BackStoppers, employees shared tips on celebrating responsibly outside of Busch Stadium for the fan-favorite St. Louis Cardinals v. Chicago Cubs baseball games Sept. 8-9 and collected nearly $10,000 in donations for the organization, which provides financial assistance to the families of fallen first responders. Anheuser-Busch is also donating $1,000 to The BackStoppers during the Sept. 8, 9 and 18 Cardinals games for each run scored, from either team, for a maximum donation of $25,000.
- Brewery Cities including Atlanta, Houston and Los Angeles – Anheuser-Busch employees and wholesalers will canvass the communities where they live and work to remind adults the importance of responsible drinking and to Make A Plan To Make It Home, every time they go out.
“Our commitment to alcohol responsibility is more than 30 years strong, but we’re always looking for new and engaging ways to spread the word and remind adults to make a plan, whether it’s a national video or grassroots feet-on-the-street teams,” said Bill Bradley, senior director of Corporate Social Responsibility, Anheuser-Busch. “Drunk driving is 100 percent preventable and planning ahead is the best way to ensure that everyone can have a great time and help keep our roads and communities safe.”